May 14 - 15, 2021, Central Michigan University, Mount Pleasant, MI
Format: Online
Industry Sessions
Industry Session
Saturday, May 15, 2021
3:45 PM

Dr. Vivek Varma

Artificial Intelligence to Predict Consumer Behavior Globally
Nielsen has been a pioneer in the field of Data Science. With each technological advancement and through each new era of business, Nielsen marked the passage of time with trustworthy reporting and the relentless pursuit of truth. Today, our retail and consumer data platform measures shopper behaviors more precisely than ever before. While trends may change, our unmatched integrity and commitment to data science and analysis remains true and trusted across the globe.
This presentation will focus on the data platform and tools provided by Nielsen to its customers to empower them to derive invaluable insights. A demo will also be included to show how NielsenIQ is able to deliver the clear perspective, the breadth and depth of information, and the complete context to business needs. Our search for knowledge drives our momentum forward, so business can stay ahead of the curve to reveal the connected story of their customers and business.

Dr. Vivek Varma is an technology professional offering over 20 years of demonstrated career success in delivering technology-enabled business transformations to Fortune clients, and federal and state governments. He possesses extensive consulting and industry experience in the delivery of digital solutions, intelligent automation, and program management for Consumer and Industrial Products, Financial Services and Power and Utilities industries. He currently focuses on client service delivery for NielsenIQ.
He is a Senior IEEE member and has presented his work at several international conferences. He is recognized for taking on major initiatives, adapting to rapidly changing environments and resolving mission critical issues to ensure bottom line success. He has built and worked with world-class inter-disciplinary teams across US, India, Australia and Japan. He serves on the Boards of several volunteer organizations. He holds BS and MS degrees in Engineering from the Indian Institute of Technology (IIT) Roorkee, and PhD from The University of Melbourne in building Decision Support System for Sustainable Development.